Privacy Policy
1. General information
The following information provides you with an easy-to-understand overview of what happens to your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our privacy policy, which is provided below this text.
1.1. Data collection on this website
Who is the responsible party for data collection on this website (i.e. the “controller”)?
The data on this website is processed by the website operator. The operator’s contact details can be found in the section “Information about the Controller (within the meaning of the GDPR)” in this privacy policy.
How do we collect your data?
We collect your data when you provide it to us. This may, for example, include information that you enter into our contact form. Other data is collected automatically by our IT systems or after your consent during your visit to the website. This data primarily includes technical information (e.g. web browser, operating system or time of access). This information is collected automatically as soon as you access this website.
For what purposes do we use your data?
Some of the information is generated to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to receive information, free of charge, about the origin, recipients and purposes of your stored personal data. You also have the right to request the correction or deletion of your data. If you have given your consent to data processing, you may revoke this consent at any time; this shall affect all future data processing operations. Furthermore, under certain circumstances, you have the right to request the restriction of the processing of your data. You also have the right to lodge a complaint with the competent supervisory authority.
Please do not hesitate to contact us at any time if you have questions regarding this or other data protection-related matters.
1.2. Analysis tools and third-party tools
It is possible that your browsing behavior will be statistically evaluated when you visit this website. Such evaluations are mainly carried out using so-called analysis programs. Detailed information on these analysis programs can be found in our privacy policy below.
1.3. Hosting
We host the content of our website with the following provider:
External hosting
This website is hosted externally. Personal data collected on this website is stored on the servers of the hosting provider. This includes, among other things, IP addresses, contact requests, metadata and communication data, contractual data, contact details, names, page views and other data generated via the website. External hosting serves the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR). Where corresponding consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time. Our host(s) will process your data only to the extent necessary to fulfill their performance obligations and to follow our instructions regarding this data.
We use the following host(s):
WebhostOne GmbH
Rheinvogtstraße 7
D-79713 Bad Säckingen
1.4. Data processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law and ensures that personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.
2. General and mandatory information
2.1. Data protection
The operators of this website and its pages take the protection of your personal data very seriously. We therefore treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains which data we collect and for what purposes we use this data. It also explains how and for what purpose the data is collected. We point out that data transmission over the Internet (e.g. via email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
The controller responsible for data processing on this website is:
KENSINGTON Finest Properties International AG
Zugerstrasse 32
6340 Baar
Telephone: +41 415 085 680
Email: headoffice@kensington-international.com
Represented by
Sven Binnewies
The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g. names, email addresses, etc.).
2.2. Storage period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons no longer apply.
3. Legal bases and data subject rights
3.1. General information on the legal bases of data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. b GDPR. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed pursuant to Art. 9 para. 1 GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required for contract performance or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the respective legal bases applicable in each individual case is provided in the following sections of this privacy policy.
3.2. Recipients of personal data
As part of our business activities, we cooperate with various external parties. In some cases, it is also necessary to transfer personal data to these external parties. We only pass on personal data to external parties if this is necessary within the scope of contract performance, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the disclosure, or if another legal basis permits the data transfer. When using processors, we only pass on personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
3.3. Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You may revoke any consent already given at any time. The lawfulness of data processing carried out prior to the revocation remains unaffected by the revocation.
3.4. Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)
If data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right at any time, for reasons arising from your particular situation, to object to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims (objection pursuant to Art. 21 para. 1 GDPR).
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 para. 2 GDPR).
3.5. Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. This right exists without prejudice to other administrative or judicial remedies.
3.6. Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
3.7. Information, rectification and deletion
Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to rectification or deletion of this data. You may contact us at any time regarding this and other questions on the subject of personal data.
3.8. Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restriction of processing exists in the following cases:
- If you contest the accuracy of your personal data stored by us, we generally require time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.
- If the processing of your personal data was/is carried out unlawfully, you may request restriction of data processing instead of deletion.
- If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing instead of deletion.
- If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may – apart from its storage – only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
3.9. SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
3.10. Objection to advertising emails
The use of contact data published as part of the legal notice obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
4. Data collection on this website
4.1. Cookies
Our websites use so-called “cookies”. Cookies are small data packages and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not function without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.
Cookies that are required for carrying out the electronic communication process, for providing certain functions requested by you (e.g. for the shopping cart function) or for optimizing the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.
You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.
You can find out which cookies and services are used on this website in this privacy policy.
4.2. Consent with ConsentManager
Our website uses ConsentManager’s consent technology in order to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in a data protection-compliant manner. The provider of this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de (hereinafter “ConsentManager”).
When you enter our website, a connection is established to ConsentManager’s servers in order to obtain your consents and other declarations regarding the use of cookies. ConsentManager then stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the ConsentManager provider cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.
ConsentManager is used in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
4.3. Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us.
These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website. For this purpose, the server log files must be recorded.
4.4. Contact form
If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass this data on without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies, for example after your inquiry has been conclusively processed. Mandatory statutory provisions, in particular retention periods, remain unaffected.
4.5. Inquiry by email, telephone or fax
If you contact us by email, telephone or fax, your inquiry, including all personal data resulting from it such as name and inquiry, will be stored and processed by us for the purpose of handling your request. We do not pass this data on without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested; consent can be revoked at any time.
The data sent by you to us via contact inquiries will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies, for example after your request has been conclusively processed. Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.
5. Review and trust services
5.1. ProvenExpert
We have integrated the ProvenExpert rating seal on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com .
The ProvenExpert seal enables us to display customer reviews submitted to our company via ProvenExpert on our website in a seal. When you visit our website, a connection is established with ProvenExpert so that ProvenExpert can determine that you have visited our website. ProvenExpert also records your language settings in order to display the seal in the selected national language.
The use of ProvenExpert is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in presenting customer reviews in the most comprehensible way possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. b GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device, such as device fingerprinting, within the meaning of the TTDSG. Consent can be revoked at any time.
6. Social media
6.1. Social media elements with Shariff
This website uses elements of social media, for example Facebook, X, Instagram, Pinterest, XING, LinkedIn and Tumblr.
You can usually recognize the social media elements by the respective social media logos. In order to ensure data protection on this website, we use these elements only together with the so-called “Shariff” solution. This application prevents the social media elements integrated on this website from transferring your personal data to the respective provider as soon as you first enter the page.
A direct connection to the provider’s server is established only once you activate the respective social media element by clicking the corresponding button, which constitutes consent. As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account at the same time, for example Facebook, the respective provider can assign the visit to this website to your user account.
Activating the plugin constitutes consent within the meaning of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. You may revoke this consent at any time with effect for the future.
The service is used in order to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
7. Analysis tools and advertising
7.1. Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies or carry out any independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. b GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device, such as device fingerprinting, within the meaning of the TTDSG. Consent can be revoked at any time.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
7.2. Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In this context, the website operator receives various usage data, for example page views, length of stay, operating systems used and the user’s origin. This data is aggregated in a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics to record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data records and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior, for example cookies or device fingerprinting. The information collected by Google about the use of this website is generally transmitted to a Google server in the United States and stored there.
This service is used on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the United States is based on the European Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
IP anonymization
Google Analytics IP anonymization is activated. As a result, your IP address will be truncated by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide the website operator with other services related to website use and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other Google data.
Browser plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .
Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .
Data processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
7.3. Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google, which is keyword targeting. Furthermore, targeted advertisements can be displayed on the basis of user data available at Google, for example location data and interests, which is audience targeting. As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements resulted in corresponding clicks.
This service is used on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the United States is based on the European Commission’s standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/ .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
7.4. Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order subsequently to display interest-based advertising to them in the Google advertising network, which is remarketing or retargeting.
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you based on your prior usage and browsing behavior on one end device, for example a mobile phone, can also be displayed on another of your end devices, for example a tablet or PC.
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/ .
This service is used on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the privacy provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Audience building with customer matching
For audience building, we use, among other things, Google Ads Remarketing customer matching. In this process, we transfer certain customer data, for example email addresses, from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, they are shown matching advertising messages within the Google network, for example on YouTube, Gmail or in the search engine.
7.5. Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly often. This information is used to create conversion statistics. We learn the total number of users who clicked on our advertisements and which actions they carried out. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
This service is used on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information on Google Conversion Tracking can be found in Google’s data protection provisions: https://policies.google.com/privacy?hl=de .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
7.6. Meta Pixel formerly Facebook Pixel
This website uses the visitor action pixel of Facebook or Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the collected data is also transferred to the United States and to other third countries.
This makes it possible to track the behavior of site visitors after they have been redirected to the provider’s website by clicking on a Facebook advertisement. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
The collected data is anonymous to us as the operator of this website and we cannot draw any conclusions as to the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy at https://de-de.facebook.com/about/privacy/ . This allows Facebook to enable the placement of advertisements on Facebook pages and outside Facebook. As the site operator, we cannot influence this use of the data.
This service is used on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
We use the advanced matching function within Meta Pixel.
Advanced matching enables us to transfer various types of data, for example place of residence, state, postal code, stored email addresses, names, gender, date of birth or telephone number, of our customers and prospective customers that we collect via our website to Meta, which is Facebook. By activating this function, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, advanced matching improves the allocation of website conversions and expands custom audiences.
Insofar as personal data is collected on our website with the aid of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing pursuant to Art. 26 GDPR. This joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing carried out by Facebook after the transmission is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You may assert data subject rights, for example requests for information, regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the United States is based on the European Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381
Further information on protecting your privacy can be found in Facebook’s privacy notices: https://de-de.facebook.com/about/privacy/ .
You can also deactivate the remarketing function “Custom Audiences” in the advertisement settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance at: http://www.youronlinechoices.com/de/praferenzmanagement/ .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
8. Newsletter
8.1. Newsletter data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. For the processing of the newsletter, we use newsletter service providers, which are described below.
8.2. Brevo
This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Brevo is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on the servers of Sendinblue GmbH in Germany.
Data analysis by Brevo
With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked particularly often.
We can also determine whether certain previously defined actions were performed after opening or clicking, which is the conversion rate. For example, we can determine whether you made a purchase after clicking on the newsletter.
Brevo also enables us to subdivide newsletter recipients according to various categories, which is clustering. Newsletter recipients can, for example, be subdivided by age, gender or place of residence. In this way, newsletters can be better tailored to the respective target groups.
If you do not want analysis by Brevo, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
Detailed information on Brevo’s functions can be found at the following link: https://www.brevo.com/de/newsletter-software/ .
Violation
Data processing is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke this consent at any time. The lawfulness of data processing operations already carried out remains unaffected by the revocation.
Storage period
The data you have stored with us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters, which is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.
For more details, please refer to Brevo’s data protection provisions at: https://www.brevo.com/de/datenschutz-uebersicht/ as well as https://www.brevo.com/de/legal/privacypolicy/ .
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
9. Plugins and tools
9.1. YouTube with enhanced data protection
This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of these websites on which YouTube is embedded, a connection to YouTube’s servers is established. In this context, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in enhanced data protection mode. According to YouTube, videos played in enhanced data protection mode are not used to personalize browsing on YouTube. Advertisements displayed in enhanced data protection mode are also not personalized. No cookies are set in enhanced data protection mode. Instead, however, so-called local storage elements are stored in the user’s browser, which contain personal data similar to cookies and can be used for recognition purposes. Details on enhanced data protection mode can be found here: https://support.google.com/youtube/answer/171780 .
After activation of a YouTube video, further data processing operations may be triggered over which we have no influence.
The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. b GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device, such as device fingerprinting, within the meaning of the TTDSG. Consent can be revoked at any time.
Further information on data protection at YouTube can be found in its privacy policy at: https://policies.google.com/privacy?hl=de .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
9.2. Font Awesome local hosting
This site uses Font Awesome for the uniform display of typefaces. Font Awesome is installed locally. No connection to servers of Fonticons, Inc. takes place.
Further information on Font Awesome can be found in Font Awesome’s privacy policy at: https://fontawesome.com/privacy .
9.3. Google Maps
This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the United States and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of the uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
The use of Google Maps is in the interest of an appealing presentation of our online offers and the easy findability of the locations indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. b GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device, such as device fingerprinting, within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the United States is based on the European Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .
Further information on the handling of user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de .
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
9.4. OpenStreetMap
We use the OpenStreetMap map service, OSM.
We integrate the map material of OpenStreetMap on the server of the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The United Kingdom is considered a secure third country under data protection law. This means that the United Kingdom has a level of data protection equivalent to the level of data protection in the European Union. When using the OpenStreetMap maps, a connection is established to the servers of the OpenStreetMap Foundation. In this context, your IP address and further information about your behavior on this website may, among other things, be transmitted to OSMF. For this purpose, OpenStreetMap may store cookies in your browser or use comparable recognition technologies.
The use of OpenStreetMap is in the interest of an aesthetic presentation of our online offers and the easy findability of the locations indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. b GDPR. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device, such as device fingerprinting, within the meaning of the TTDSG. Consent can be revoked at any time.


